Mobile Apps in Africa News: #35

Smart phone apps next phase of UAE e-gov’t


Authorities will need to harness the power of social media through the smart use of new mobile phone apps in the next phase of so-called e-government, one technology expert predicts.

However, Dr Usman Zafar, country manager, Middle East & North Africa for IT solutions firm ]init[ warned that with the ever-increasing engagement between citizens and the public sector, governments needed to have a defined set of policies and procedures for “effective communication”. MORE…


Rocket Internet’s Easy Taxi Lands $7M From iMENA To Expand In The Middle East


Rocket Internet and iMENA Holding have announced that they will partner together to launch mobile app Easy Taxi in the Middle East and North Africa. iMENA will invest $7 million into the app’s regional rollout, which started today in Saudi Arabia.

According to Rocket Internet, the $7 million represents the largest funding so far for a mobile app business in the region. It also marks the latest in a series of investments as Rocket Internet seeks to secure Easy Taxi’s foothold in emerging markets. In July, Easy Taxi received $10 million from Africa Internet Holding (AIH), a joint venture between Rocket Internet and AIH’s 35% owner Millicom, a telecoms operator. The two investors had previously invested $15 million in Easy Taxi in June through another JV, Latin American Internet Holding, in order to expand Easy Taxi in Latin America. MORE…

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