Mobile Apps in Africa News: #54

Chooya: Africa’s TikTok for e-commerce

E-commerce in Africa has become very prospective. The Covid-19 pandemic and increased internet penetration have led to a rise in consumer spending through mobile apps.

Chooya, a Nigerian startup located in Aba, is plugging this gap by bringing social media and e-commerce into one platform. After winning $950,000 from the Entrepreneurship World Cup (EWC), Chooya is creating a “TikTok” for e-commerce. On its platform, consumers can now recommend e-commerce companies and even get rewarded for it. MORE…


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